UK-based insurance group Ardonagh Group wanted to unify their vast network of over forty companies under one cohesive brand with a clear, human message. Covering every area of insurance imaginable: from pet and life insurance to business and commercial coverage, the goal was to bring all those different companies together under one new brand.

The idea began with a new name. “Everywhen,” a real word meaning “always” or “at all times,” perfectly expresses reliability and presence, qualities that define great insurance. It captures the sense that the company is always got your back, whoever, wherever, whenever.

Visually, the identity centres on a looping, continuous symbol called the “shield,” that represents perpetual support and protection. Paired with a logotype in a soft, rounded yet professional typeface refined by Dalton Maag, the brand has gravitas yet feels approachable. A natural color palette inspired by the English landscape adds warmth and trust. The logo also functions as a “window,” creating space for storytelling in high-impact placements. The final brand feels timeless – contemporary yet rooted in the heritage of the Ardonagh group, and flexible enough to appeal to a diverse range of audiences.