I’m a Design Director who bridges the two – part designer, part director – equally at home on an After Effects timeline as on the set of a photoshoot. This adaptable approach has allowed me to develop a wide-ranging skill set applicable across diverse creative briefs. At my best, I lead teams and clients in shaping brand identities from naming through to every touchpoint, delivering experiential digital experiences, and crafting global campaigns. I’m driven by uncovering the creative hook at the heart of each brief and inspiring teams to bring our collective ideas to life. Combining deep experience with technical precision, I am committed to delivering impactful creative work rooted in purposeful and considered strategic thinking.