Driving awareness with humanity
UST
Creative
UST is a provider of digital technology and transformation. They had their fresh new look, and their new brand message: “Together we build for boundless impact”, however it was difficult to pin down exactly what made the business special, meaning they were always struggling to distinguish themselves in a crowded market.
Over three years I have worked closely with the client to craft the campaign visual approach, to humanise the brand and capture the feeling voiced by their customers – that they were a “best-kept secret” and there is magic at the heart of every UST partnership.
I developed the campaign visual approach, ensuring it adhered to their new brand guidelines while successfully standing apart on its own. A varied and rewarding project that requires many hats – from directing photoshoots and interviews, crafting illustrations and animations, creating and supervising content creation for digital, social and print, and working closely with the clients dev team to design and build the web experience.
Results
Awards:
Best B2B Content Campaign of the year 2023.
Gold at the 45th Annual Telly Awards. Best B2B Campaign at The International Content Marketing Awards 2023.
Other success includes:
The campaign video has amassed over 1 million views. Website traffic has increased 232% YoY. WIRED paid advertising hit 3x the engagement typically expected .LinkedIn followers have increased from a few thousand to over 1.4 million.
Driving awareness with humanity
UST
Creative
UST is a provider of digital technology and transformation. They had their fresh new look, and their new brand message: “Together we build for boundless impact”, however it was difficult to pin down exactly what made the business special, meaning they were always struggling to distinguish themselves in a crowded market.
Over three years I have worked closely with the client to craft the campaign visual approach, to humanise the brand and capture the feeling voiced by their customers – that they were a “best-kept secret” and there is magic at the heart of every UST partnership.
I developed the campaign visual approach, ensuring it adhered to their new brand guidelines while successfully standing apart on its own. A varied and rewarding project that requires many hats – from directing photoshoots and interviews, crafting illustrations and animations, creating and supervising content creation for digital, social and print, and working closely with the clients dev team to design and build the web experience.
Results
Awards:
Best B2B Content Campaign of the year 2023.
Gold at the 45th Annual Telly Awards. Best B2B Campaign at The International Content Marketing Awards 2023.
Other success includes:
The campaign video has amassed over 1 million views. Website traffic has increased 232% YoY. WIRED paid advertising hit 3x the engagement typically expected .LinkedIn followers have increased from a few thousand to over 1.4 million.
Driving awareness with humanity
UST
Creative
UST is a provider of digital technology and transformation. They had their fresh new look, and their new brand message: “Together we build for boundless impact”, however it was difficult to pin down exactly what made the business special, meaning they were always struggling to distinguish themselves in a crowded market.
Over three years I have worked closely with the client to craft the campaign visual approach, to humanise the brand and capture the feeling voiced by their customers – that they were a “best-kept secret” and there is magic at the heart of every UST partnership.
I developed the campaign visual approach, ensuring it adhered to their new brand guidelines while successfully standing apart on its own. A varied and rewarding project that requires many hats – from directing photoshoots and interviews, crafting illustrations and animations, creating and supervising content creation for digital, social and print, and working closely with the clients dev team to design and build the web experience.
Results
Awards:
Best B2B Content Campaign of the year 2023.
Gold at the 45th Annual Telly Awards. Best B2B Campaign at The International Content Marketing Awards 2023.
Other success includes:
The campaign video has amassed over 1 million views. Website traffic has increased 232% YoY. WIRED paid advertising hit 3x the engagement typically expected .LinkedIn followers have increased from a few thousand to over 1.4 million.
The campaign is split into two strands: firstly, Boundless Thinkers provides the perfect platform to tell a story about the people who work with, and for UST.
Then, Boundless Stories, showcases the impact they have on the communities around the world through the medium of powerful visual storytelling.
