TradeLens is a open and neutral supply chain platform underpinned by blockchain technology jointly developed by IBM and GTD Solution Inc., a division of A.P. Moller Maersk.  TradeLens enables true information sharing and collaboration across supply chains, thereby increasing industry innovation, reducing trade friction and ultimately promoting more global trade.platform.

I worked on refreshing the brand and extending the brand guidelines, designing a new responsive website design with animation, creating a new isometric illustration style and developing a suite of sales enablement tools, including use cases, presentations, solution briefs and animated videos.