Tata Technologies was set to take on the future with the brand promise: Engineering a better world. But it didn’t have an identity to match its ambition. The refreshed brand identity shakes up perceptions of Tata Technologies as a traditional automotive engineering firm and positions it as a future-focused, human-centric business.

The identity is built around a humble, forward leaning line (based on the angle of the ‘A’ in their logo) to symbolise progression. When used as a lock up of three lines, they represent the three industries at the heart of Tata Technologies: aerospace, automotive and industrial heavy machinery.

I designed a new website to demonstrate how Tata Technologies solves customer challenges and delivers meaningful impact. Instead of just presenting lists of services and offerings, the new site structure shows how the most important solutions align with industry, customer and business challenges. Success stories are featured front and centre, with clear contact signposting throughout the website to increase lead generation.