The challenge was to educate and excite users coming from both technical and business backgrounds about the capabilities of the Siemens Simulation offering. 

Epitomising human ingenuity and the versatility of the Siemens Simulation portfolio, the sphere became the core visual and structural element of the experience. I sketched a sphere for each of the three key campaign areas – CPG, manufacturing, and medical devices – and collaborated with an illustrator and animator to bring them to life as animated Lotties. These spheres served as interactive gateways, leading users to concise web pages featuring content distilled from over 50 complex technical white papers.

I designed the entire website experience and worked closely with the development team to bring it to life. I also delegated tasks to illustrators and animators to inject motion into the technical content, transforming them from static to dynamic pages. The user experience was carefully crafted to guide and motivate visitors to download technical papers or business-oriented executive summaries.‍