Genius Sports is a global data company that captures and supplies sports data to teams, leagues, bookmakers, brands and broadcasters. Previously known mainly within the betting world, the brand wanted to raise awareness across the wider sports industry following a major rebrand.

The campaign idea centered on positioning Genius at the heart of modern sport – showing that every aspect of today’s game, from performance analytics to fan engagement, is built on data. This concept led to the campaign “Built on Genius,” highlighting how the company’s data underpins every sporting moment.

Visually, the campaign uses a layered collage style “built” around a central subject to demonstrate that every moment – every catch, every kick – is amplified through data across audiences and platforms. The campaign extends across web and digital, culminating in a cinematic campaign film that visualises sports and data in motion and positions Genius as the foundation of modern sport.