Designing for the modern dinner table
Denby Pottery
Creative
Denby Pottery is one of the great, unsung heroes of British manufacturing. From its factory in Derbyshire, the pottery has been quietly pushing boundaries since the Industrial Revolution. Drawing heavily from the past but redesigned for modern living, Natural Canvas is a fresh update of the original Chevron range originating in 1963. Designed for the modern dinner table and a younger audience – informal, experimental but ruggedly elegant.
To launch the range, a striking and modern yet warm and cosy identity was constructed, with rich product photography and an energetic, cinematic triptych of films. I gained experience on sets for three films, focusing on different Denby People going about their day. The common thread was the range being used in such a way that Denby’s robust, honest ethos came to the fore.
Just like the product itself, the identity drew inspiration from the past, using the iconic chevron pattern for the product mark, and set against a sumptuously British inspired colour palette. Alongside the launch of Natural Canvas, I designed a new icon for each existing Denby range, drawing inspiration from the unique glaze on each piece.
Results
The new identity created for Natural Canvas ended up permeating into the rest Denby brand and website, helping introduce Denby to a whole new audience, and Denby have continued to create further films in the same style as the Natural Canvas series.
Designing for the modern dinner table
Denby Pottery
Creative
Denby Pottery is one of the great, unsung heroes of British manufacturing. From its factory in Derbyshire, the pottery has been quietly pushing boundaries since the Industrial Revolution. Drawing heavily from the past but redesigned for modern living, Natural Canvas is a fresh update of the original Chevron range originating in 1963. Designed for the modern dinner table and a younger audience – informal, experimental but ruggedly elegant.
To launch the range, a striking and modern yet warm and cosy identity was constructed, with rich product photography and an energetic, cinematic triptych of films. I gained experience on sets for three films, focusing on different Denby People going about their day. The common thread was the range being used in such a way that Denby’s robust, honest ethos came to the fore.
Just like the product itself, the identity drew inspiration from the past, using the iconic chevron pattern for the product mark, and set against a sumptuously British inspired colour palette. Alongside the launch of Natural Canvas, I designed a new icon for each existing Denby range, drawing inspiration from the unique glaze on each piece.
Results
The new identity created for Natural Canvas ended up permeating into the rest Denby brand and website, helping introduce Denby to a whole new audience, and Denby have continued to create further films in the same style as the Natural Canvas series.
Designing for the modern dinner table
Denby Pottery
Creative
Denby Pottery is one of the great, unsung heroes of British manufacturing. From its factory in Derbyshire, the pottery has been quietly pushing boundaries since the Industrial Revolution. Drawing heavily from the past but redesigned for modern living, Natural Canvas is a fresh update of the original Chevron range originating in 1963. Designed for the modern dinner table and a younger audience – informal, experimental but ruggedly elegant.
To launch the range, a striking and modern yet warm and cosy identity was constructed, with rich product photography and an energetic, cinematic triptych of films. I gained experience on sets for three films, focusing on different Denby People going about their day. The common thread was the range being used in such a way that Denby’s robust, honest ethos came to the fore.
Just like the product itself, the identity drew inspiration from the past, using the iconic chevron pattern for the product mark, and set against a sumptuously British inspired colour palette. Alongside the launch of Natural Canvas, I designed a new icon for each existing Denby range, drawing inspiration from the unique glaze on each piece.
Results
The new identity created for Natural Canvas ended up permeating into the rest Denby brand and website, helping introduce Denby to a whole new audience, and Denby have continued to create further films in the same style as the Natural Canvas series.
